体育产业是现代服务业的重要组成部分，是“五大幸福产业”的重要内容，是 经济新常态下的新动能。本文对这一新阶段体育产业特征进行了系统分析，并对未来 发展趋势进行了展望。认为：体育产业新阶段呈现出高速发展、结构优化、主体壮大、跨 界融合、资本涌入、亏损严重、人才匮乏等特征，未来体育产业的政策红利将不断释放， 产业发展环境不断优化；体育产业发展的内在逻辑逐渐清晰；体育与相关产业的融合态 势不断增强；体育新需求、新业态、新模式将不断涌现；科技和金融将为体育产业腾飞 插上翅膀。
The sports industry is an important part of the modern service industry. It is also the focus of the the“ five happy industries”. In addition, sport industry is a new dynamic in the new normal economy. This paper systematically analyzes the characteristics of the sports industry in this new stage and analyzes the future development. The new stage of sports industry is characterized by rapid development, structural optimization, expansion of main body, cross-border integration, influx of capital, serious losses and lack of qualified personnel. In the future, policy dividends will be released continuously in the sports industry. The environment of industrial development will keep upgraded. Gradually, the inherent logic of the sports industry development is clear; the convergence of sports and related industries is increasing; new sports demand, new formats, new models is going to emerge. Finally, sport industry will take off with the technology and finance.