以中国体育外交为研究对象，采用文献资料法、逻辑分析法，对十年来体育外交 的地位和作用、体育外交对国家外交理念的贡献、体育赛事举办对国家文化的传播、竞技 体育对国家面貌的展现以及各领域体育外事活动对国家外交的推动与促进情况进行分析。 研究表明：中国体育外交以中国体育文化交流的形式，增进了各国友谊；人文奥运上升到 人文外交，促使中国外交政策的转型；体育明星成为国家文化使者，彰显中国人的体育精 神和民族精神；承办大型国际赛事展现大国国际责任感；竞技体育水平提升了我国的国际 地位；国际体育组织中中国人任职人数增加，中国拥有了更多话语权；实施国际体育援助 与赞助，提升中国道义感召力；推动港澳台和海外华侨体育交往促进国家认同；国际体育 学术活动举办促进体育科教交流合作；参与体育活动提升元首体育外交效果。

China’s sports diplomacy, an important part of the diplomacy of China, not only contributes outstanding ideas and practices, but also strongly promotes the building of sports power. This paper looks at the position and role of sports diplomacy, its contributions to the concepts of national diplomacy, the impact of staging sports events on the spread of national culture and of competitive sports on the image of the country, and the promotion of national diplomacy through foreign activities in the sports arena. The paper finds that China’s sports diplomacy has enhanced ties with other nations through cultural exchanges in sports, and has, by upgrading people’s Olympics to people-to-people diplomacy, contributed to the transformation of Chinese diplomatic policy. Chinese sports stars have become cultural ambassadors, showcasing to the international community the sports spirit and national spirit of the Chinese people. An increasing number of persons from China have held positions in international organizations, giving China more power of discourse. Offering assistance and sponsorships in sports internationally has contributed to the rise of the moral appeal of China. Frequent sports exchanges between Hong Kong, Macao and Taiwan, and between people in China and overseas Chinese have strengthened national identity. Exchanges in sports science and education have been promoted by holding international sports-related academic activities. Head-of-state engagement in sports activities have helped achieve better effect of sports diplomacy.

G80-05

2018 年国家体育总局决策咨询研究重大项目（2018-A）。