采用问卷调查法、数理统计法、访谈法，就我国自行车运动参与人口消费水平和群体特征进行研究，认为我国自行车运动参与人口消费水平较高，但仍以实物消费为主；消费需求呈多元化发展；消费群体呈现中青年化、高学历、社交性特征；个人年收入水平、骑行月里程、骑行对本人的重要程度和参与形式是影响自行车运动参与人口消费水平的主要因素；老年参与群体具有较大的可挖掘的消费潜力。研究建议：要丰富自行车运动产品和服务供给；促进自行车运动与相关产业融合发展；加快自行车道路建设，夯实自行车运动发展基础；加大自行车运动的推广和宣传力度；充分发挥自行车俱乐部作用，提高人口可持续消费能力；提高老年群体和女性群体参与比例；完善赛事体系建设，促进赛事改革进一步落地，进一步扩大我国自行车运动参与人口消费水平。

By means of questionnaire survey，interview，mathematical statistics and other research methods，this paper analyzes the consumption level and the population characteristics of bicycle sports in China.It is found that the consumption level of China’s bicycle sports participation population is higher，but still mainly physical consumption；the consumption demand has diversified development；the consumer group presents the middle age youth，the high educational background，the social nature characteristic；the level of personal annual income，the mileage of cycling，the importance of cycling to oneself and the form of participation are the main factors that affect the consumption level of the population；the elderly participating groups have great exploitable consumption potential.Based on this， in order to further expand the population consumption of bicycle sports in our country，the following suggestions are put forward：enriching the supply of bicycle sports products and services；promoting the integration and development of cycling and related industries；speeding up the construction of bicycle road，tamping the foundation of bicycle sports development；increasing the promotion and publicity of bicycle sports；give full play to the role of bicycle clubs，improve that sustainable consumption capacity of the population；increasing the proportion of the participation of the elderly and female groups；improving the construction of racing system，promoting the further landing of sports reform.

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国家体育总局体育消费研究项目（项目编号：CSYB2017/09）