采用文献资料、逻辑推理、案例解析等研究方法，对区块链技术在我国体育用品制造企业融资模 式中的应用进行探析。结果表明：经济新常态下我国体育用品制造业的可持续健康发展是国家实施“供给 侧改革”战略的重要环节，体育用品制造企业是我国体育产业发展的核心元素，但限于国内体育用品制造业 的整体市场竞争力，我国体育用品制造企业融资难、融资成本高、融资结构单一、专业担保机构不足等问题 仍非常突出。近年来，伴随区块链技术的迅猛发展，供应链金融已经成为破解中小企业融资困境的重要手 段，也为我国体育用品制造企业融资提供了业务创新基础。通过对区块链技术的含义和主要特征进行介 绍，阐释了区块链融资模型的基本构架及操作流程。区块链技术的分布式记账、共识机制、时间戳记等特征 在我国体育用品制造企业融资模式中的应用具备较多优势，如确保数据信息真实可靠，实现信息互联互通 等。最后，针对区块链技术在我国体育用品制造（销售）企业融资案例中的应用过程展开理论分析，并提出 未来展望。

Using the research methods of literature，logical reasoning and case analysis，this paper analyzes the application of block chain technology in the financing mode of China’s sporting goods manufacturing enterprises.The results show that the sustainable and healthy development of China’s sporting goods manufacturing industry is an important part of the national implementation of the“supply side reform”strateg under the new economy.As the core element of the development of China’s sporting goods industry，sporting goods manufacturing enterprises are limited to the overall market competitiveness of China’s sporting goods manufacturing industry. The problems of financing of China’s sporting goods manufacturing enterprises like difficult financing，high cost，single financing structure and insufficient professional guarantee institutions are still outstanding. In recent years，with the rapid development of block chain technology，supply chain finance has become an important means to alleviate the financing difficulties of small and medium-sized enterprise. It also provides a business innovation foundation for the financing of China’s sporting goods manufacturing enterprises.By introducing the meaning and main features of block chain technology，the basic framework and operation process of block chain financing model are explained.The features of blockchain technology，such as distributed bookkeeping，consensus mechanism and time stamp，have many advantages in the application of financing mode of sports goods manufacturing enterprises in China，such as ensuring the authenticity and reliability of data information，and realizing information interconnection，etc. Finally，the application process of block chain technology in the financing cases of sports goods manufacturing（sales）enterprises in China is analyzed theoretically，and the future prospect is put forward.

G80－05

国家社会科学基金项目：经济新常态下我国体育用品制造业转型升级的影响因素及策略研究（17BTY058）。