体育产业营商环境是体育产业高质量发展的体制性安排与制度性保障，其优劣程度直接影响体育市场主体的兴衰、生产要素的聚散以及发展动力的强弱。采用文献资料、实地调研等方法，讨论体育产业营商环境的学理构成，审视体育产业营商环境的现实困境，并提出构建策略。研究认为：从学理上体育产业营商环境的内容构成具体可划分为体育市场环境、体育政务服务、体育市场监管、体育法治环境，其内在逻辑是体育领域内的良性政市关系塑造。现阶段政府放权不足与体育市场定位模糊阻碍了体育资源市场化配置，体育政务服务低效掣肘体育市场主体运行效率，体育市场监管失效滋生体育市场主体运行风险，体育产业法治保障缺位致使体育市场主体合法权益受损。为此，以“放管服”改革为实践依据重构体育产业营商环境：深化简政放权，激发体育市场主体活力；加强科学监管，营造公平规范的体育市场环境；优化体育政务服务，提高体育企业运作效率；完善体育产业法治保障体系。

The business environment of sports industry is the institutional arrangement and guarantee for the high-quality development of sports industry，which directly affect the rise and fall of sports market entities，the accumulation and dispersion of production factors，and the development motivation strength. This paper uses literature review，fifield research and other methods to discuss the theoretical structure and real dilemmas of business environment of sports industry，and propose construction strategies. The research shows that，the business environment of sports industry can be specifically divided into sports market environment，sports government service，sports market supervision and sports legal environment，whose internal logic is the benign relationship shaping between government and sports market. At this stage，the lack of government decentralization and vague positioning hinder the market-oriented allocation of sports resources，the low effificiency of sports government service hinders the operation efficiency of the sports market entities，the failure of sports market supervision breeds the operation risk of the sports market entities，the absence of sports industry legal protection results in the damage of the legitimate rights and interests of the sports market entities. Thus，it is suggested that the business environment of sports industry be reconstructed through"delegating-regulating-servicing" reform，specififically，to spur the vitality of sports market entities through streamlining administration and delegating power，to create a fair and standard sports market environment through scientifific supervision，to improve the effificiency of sports enterprises through optimizing the government service of sports affairs，and fifinally to improve the legal system of sports industry.

G812

国家社科基金重点项目(17ATY005)