体育口号与理念作为体育思想的一种表现形式，是学校开展体育工作的手段之一。本文选取大学体育口号与理念为研究对象，通过文献资料法、问卷调查法和专家访谈法，梳理大学体育口号与理念的历史谱系，以不同时期清华的体育口号与理念为个案分析，以此审视我国大学体育思想的发展脉络。研究指出，从“为祖国健康工作五十年”到“无体育，不清华”体育口号与理念的谱系，价值导入是从“卡里斯马式”到“集体无意识”，呈现出大学体育价值理念的文化记忆。大学体育口号与理念的内涵表现在：从中华民族的救国到建国再到强国的爱国性，从体育运动的强迫到认同再到自发的传承性，从影响范围的区域到国家再到国际的卓越性以及对大学体育的引领性。研究认为，大学体育口号与理念体现了大学体育价值取向的变化以及大学体育思想的继承发扬，是实现“体育的迁移价值”和立德树人的有效手段。

As a form of expression of thought, sport slogan is one of the way for physical education work in university. This research used literature review, questionnaire survey and expert interview took collegiate sport slogans and concepts as objects, and took the sport slogans and concepts of Tsinghua University in different periods as case analysis. The research pointed out that the process of sport slogans and concepts from "health work for motherland 50 years" to "no sport no Tsinghua" is the value introduction as Carisma to collective unconscious, and it reflects collegiate sport value with cultural memory. On this basis, the research argues that the connotation of collegiate sport slogans and concepts are manifested in: the patriotism, the inheritance, the excellence and the leadership. It’s believed that the sport slogans and concepts of Tsinghua University reflects the change of the orientation and the inheritance and development thoughts of collegiate sport, and is an effective means to realize the transfer value of athletics.

国家社科基金重点项目：新时代中国特色竞技体育人才培养模式研究(20ATY009)。