在“降碳”成为我国生态文明建设重点战略方向的时代要求下，体育产业应落实低碳发展理念以整体响应国家双碳目标，推动产业绿色低碳转型和高质量发展。分析数字技术与体育产业低碳发展的内涵，指出数字技术能够赋能体育产业提升资源利用效率，促进体育产业业态融合、产业链整合，促进体育产业结构优化、供需匹配；数字技术赋能还能够降低体育产业的碳排放强度，促进体育产业降碳脱碳，助力体育产业逐步实现碳达峰碳中和。当前，数字技术赋能体育产业低碳发展尚存在体育产业数字化程度较低、对体育产业低碳发展的认识不足、体育产业碳盘查难度大以及数字技术自身的高碳排放悖论等困境。鉴于此，提出政府端低碳政策规划引导、绿色金融扶持调节、节能减排监督管理，市场端加快体育企业数字化转型、促进清洁生产与绿色消费、开展碳减排碳补偿等数字技术赋能体育产业低碳发展的实施路径。

The sports industry should implement the concept of low-carbon development to respond to the national dual carbon goal, and promote the green and low-carbon transformation and high-quality development of the industry with the requirement of "carbon reduction" has become the key strategic direction of China's ecological civilization construction. This paper points out that digital technology can empower sports industry to improve the efficiency of resource utilization, promote the integration of sports industry forms and industry chain, and promote the optimization of sports industry structure and the matching of supply and demand after analyzes the connotation of digital technology and low carbon development of sports industry. Digital technology can also reduce the carbon emission intensity of the sports industry, promote the decarbonization of the sports industry, and help the sports industry gradually achieve carbon peak and carbon neutrality. At present, the low digitalization degree of the sports industry, the less understanding of sports industry’s low carbon development, the difficult carbon inventory of the sports industry and the high carbon emissions paradox of the digital technology itself still exist. In view of this, the paper puts forward the implementation paths of low-carbon development of sports industry empowered by digital technologies such as low-carbon policy planning guidance, green finance support and regulation, emission reduction supervision and management at the government end, digital transformation of sports enterprises, promotion of clean production and green consumption, carbon emission reduction and carbon compensation at the market end.

河南省哲学社会科学规划青年项目（2021CTY034）；河南省教育厅人文社会科学研究一般项目（2018-ZZJH-564）