Sports consumption is an important tool to promote the high-quality development of the sports industry in the new era. Exploring the realistic path of sports consumption development in the context of regional heterogeneity is of great significance to promote the sustainable development of sports consumption. Using qualitative analysis and logical deduction, the study takes the theoretical perspective of regional heterogeneity as the logical origin, analyzes the current situation of sports consumption development on the basis of clarifying the connotation and characteristics of sports consumption under the perspective of regional heterogeneity, and proposes a realistic path to promote the development of sports consumption under the perspective of regional heterogeneity by analyzing the driving factors and the interaction mechanism between the factors. The study concludes that policy regulation and guidance, network digital technology, sports consumption supply quality and capacity expansion, and sports consumption rate increase are the main driving factors to promote the development of regional heterogeneous sports consumption, and the interaction mechanism and circular mechanism among the factors jointly realize the high-quality development of sports consumption. On this basis, based on the realistic form of regional heterogeneous sports consumption, we propose four realistic development paths to improve sports consumption policies and strengthening sports consumption protection; innovate the "new infrastructure" of sports, and broaden the digital mode of sports consumption from four levels: the government path of sports consumption, the science and technology path, the supply path, and the population path, in order to adapt to the development law of regional heterogeneous sports consumption and realize the high-quality development of sports industry.