研究旨在探讨后冬奥时代我国冰雪运动数字化的现实状况、内在逻辑、制约因素与发展策略，以强化其依托冬奥资源优势成长为冰雪运动高质量发展抓手与体育数字化示范领域的理论支持。通过文献资料、专家访谈、实地考察等方法首先从历史、技术、业态视角审视了冰雪运动数字化的历史源流与现时特征，并由其“社会技术化”实质挖掘出制造升级、服务提质、发展增效、文化创新、价值普惠构成的内在价值逻辑。研究认为，冰雪运动数字化存在政策兴起“陷阱”、要素驱动乏力、行为成本约束、“虚化”争论尚存等制约因素，可通过全局政策破局与工具结构优化、生产要素质量治理、“资源下沉”嵌入式成本破局、数字冰雪项目与赛事创推等策略促进后冬奥时代冰雪运动数字化发展。

The paper is aimed to explore the current situations, internal logic, constraints and development strategies of the digitalization of winter sports in China in the Post-Winter Olympics era, in order to strengthen the theoretical support that it grows into the grip of high-quality development of winter sports and the demonstration field of sport digitalization with the resource from Winter Olympics. By literature method, expert interview, field investigation, the paper examines the historical origin and current characteristics of the digitalization of winter sports from the perspectives of history, technology and industry forms, and concludes its internal value logic consisting of manufacturing upgrading, service quality improvement, development efficiency enhancement, culture innovation and the universal benefit of value by its "society technologization" essence. The paper holds that there are some constraints in the digitalization of winter sports, such as “trap” from policy growth, weak factor drive, behavior cost constraint, and "virtualization" debate. And the digitalization of winter sports in the Post-Winter Olympics era can be promoted by the optimization of overall policy and tool structure, the quality governance of production factor, cost constraint reduction with gravity-down resource embedded, the innovation and promotion of digital winter sports with events.

G80

国家体育总局重大委托课题《智能体育产业概念辨析、数据收集及支持政策》