“双碳”目标下中国体育产业结构优化对推动体育产业高质量发展具有现实意义。“双碳”目标下体育产业结构优化有利于在宏观层面，积极融入生态文明建设；在中观层面，促进体育产业低碳转型发展；在微观层面，推动体育消费低碳发展。“双碳”目标下体育产业结构优化需要围绕生态效益优先目标，迈向结构合理化和高级化方向，发挥回顾效应、旁侧效应和前向效应，优化供给结构、需求结构、产值结构、就业结构，推动健身休闲、竞赛表演、体育建筑、场馆服务、体育制造等业态低碳发展。“双碳”目标下体育产业结构优化应围绕生态优先，构建体育产业结构生态化系统；机制创新，创新体育产业结构合理化和高级化机制；供需对接，打造低碳体育产业结构与培育低碳体育消费；政策引领，制定低碳体育产业结构政策。

Under the goals of carbon peak and carbon neutrality，the optimization of China’s sports industry structure is of practical significance to promote the high-quality development of sports industry，which is conducive to active integration into the construction of ecological civilization at the macro level，low-carbon transformation and development of the sports industry at the meso level，and low-carbon development of sports consumption at the micro level. With the carbon peak and neutrality goals，the optimization of sports industrial structure needs to prioritize ecological benefits，move towards the direction of structural rationalization and upgrading，give play to the retrospective effect，side effect and forward effect，optimize the supply structure，demand structure，output value structure and employment structure，and promote the low-carbon development of fitness and leisure，competition performance，sports buildings，venue services，sports manufacturing and other business forms. Under the goals of carbon peak and carbon neutrality，the optimization of sports industrial structure should focus on ecological priority and build an ecological system of sports industrial structure； emphasize mechanism innovation，with structure rationalization and advancement in particular； realize the supply-and-demand docking，build a low-carbon sports industrial structure and cultivate low-carbon sports consumption； formulate guiding policies for the structure of low-carbon sports industry.

G812

国家社会科学基金重大项目(19ZDA355)