在新时代高质量发展进程中，审视体育产业治理问题，对全面深化体育改革、推进依法治体具有促进作用。研究以新时代体育产业治理的时代意义为分析起点，探析新时代体育产业治理的逻辑与路径。研究认为：(1)高质量发展赋予体育产业治理的时代意义：满足人民美好生活需要是体育产业治理的根本遵循、服务经济高质量发展是体育产业治理的现实要求、激发体育市场主体活力是体育产业治理的内在逻辑、多元主体共同治理是体育产业治理的有力抓手、推进体育治理体系和治理能力现代化是体育产业治理的重要依托。(2)高质量发展视角下体育产业治理的三维逻辑：从政府层面深化体育领域“放管服”改革，保障治理公平；从市场层面发挥市场机制在体育资源配置中的决定性作用，激发治理活力；从社会层面发挥体育社会组织的积极作用，提高治理效率。(3)高质量发展视角下体育产业治理的创新路径：加强体育协同治理，推动体育多元主体共治；加强体育法治建设，强化体育治理能力；加强体育行业管理，优化体育市场环境；完善体育产业考核体系，激发体育治理效能；加强督查落实，保障体育治理顺利开展。

In the process of high-quality development in the new era， examining the governance issues of the sports industryhas a promoting effect on comprehensively deepening sports reform and promoting the rule of law in physical education.Starting from the historical significance of sports industry governance in the new era， this article explores the logic and pathof sports industry governance in the new era. It is suggested that： ① High quality development endows the governance ofthe sports industry with contemporary significance， which is reflected in meeting the people’ s needs for a better life as thefundamental principle of sports industry governance， serving the high-quality development of the economy as the practicalrequirement of sports industry governance， stimulating the vitality of sports market entities as the internal logic of sportsindustry governance， jointly governing multiple entities as a powerful lever for sports industry governance， and promotingthe modernization of the sports governance system and governance capacity as an important basis for sports industrygovernance. ② The three-dimensional logic of sports industry governance from the perspective of high-quality developmentis to deepen the“streamlining administration and delegating powers” reform in the sports field at the government level， andensure fair governance； play a decisive role of market mechanisms in the allocation of sports resources at the market level，and stimulate governance vitality； and give full play to the positive role of sports social organizations at the social leveland enhance governance efficiency. ③ The innovative paths for the governance of the sports industry from the perspectiveof high-quality development include strengthening collaborative governance in sports and promoting the co-governance ofmultiple sports entities； strengthening the construction of sports rule of law and enhancing sports governance capabilities；strengthening the management of the sports industry and optimizing the sports market environment； improving the sportsindustry assessment system and stimulating the effectiveness of sports governance； and strengthening supervision andimplementation to ensure the smooth development of sports governance.

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教育部哲学社会科学研究后期资助项目（23JHQ091）；