[关键词]
[摘要]
数字技术与体育旅游产业深度融合,能够推进体育旅游产业转型升级实现高质量发展。采用 文献资料法、逻辑归纳法、实地调研法、访谈法对我国体育旅游产业数字化转型问题进行研究。当前,我 国体育旅游产业数字化转型的现实掣肘主要包括:配套政策制度尚未完善、协同推进体制机制有待优 化、转型认知还需教育引导、基建条件有待补足、人才培养体系有待健全。推进我国体育旅游产业数字 化转型的实现路径是:强化引导支撑,健全体育旅游产业数字化转型的顶层设计及政策支撑;实现多元 协作,构建体育旅游产业数字化转型的多元协作体制机制;促进观念更新,增强体育旅游产业数字化转 型意识与意愿;以需求为导向,强化基建条件和平台能力建设;注重人才培养和引进,构建体育旅游产业 数字化转型所需的人才体系。
[Key word]
[Abstract]
The deep integration of digital technology and the sports tourism industry can promote the transformation and upgrading of the sports tourism industry and achieve high-quality development. This study adopts the methods of literature review, logical induction, field research, and interviews to investigate the digital transformation of Chinese sports tourism industry. Through the research, it is found that the current problems of digital transformation of Chinese sports tourism industry mainly include: the supporting policies and systems are not yet perfect, the collaborative promotion system and mechanisms need to be optimized, the transformation cognition still needs educational guidance, the infrastructure conditions need to be supplemented, and the talent training system needs to be improved. The implementation path to promote the digital transformation of Chinese sports tourism industry is to strengthen guidance and support, and establish top-level design and policy support; realize diversified cooperation and build a diversified cooperation system and mechanism for the digital transformation of the sports tourism industry; promote the updating of concepts, and enhance the awareness and willingness of digital transformation in the sports tourism industry; get guided by demand, and improve the infrastructure and platform; pay attention to talent cultivation and introduction, and build a talent system that meets the need of digital transformation of the sports tourism industry.
[中图分类号]
F592; F49; G812
[基金项目]
广东省哲学社会科学一般项目(GD23CTY08)