[关键词]
[摘要]
体育产业是现代社会生产和生活成熟阶段的必然产物,西方发达国家的发展历程表明:工业化引致生产和生活方式的变革,城市化带来情感和思维模式的变化,民主化激发权利和权力样式的改变,现代化促进管理和行为模式的更新。与此同时,商业化催生体育表演价值的迁移,产业化带来体育健身价值的扩展,职业化推动体育观赏价值的提升,市场化促进体育娱乐价值的共享。对欧美一些主要国家的相关产业数据的分析还表明:体育对经济增长、就业、消费、社会进步等的贡献逐步增长。娱乐、文化与体育服务业是几个主要欧洲大国和经济强国的第一大产业门类。对于中国体育产业而言,要实现繁荣发展,还需要强化政策实施、激发制度活力、鼓励企业创新,方能完善规模增长、贡献增加、企业盈利、职业诱人、专业热门等标志体育产业发展的基本要素。
[Key word]
[Abstract]
The sports industry is an inevitable outcome of the modern society’s production and life mature stage. The development history of western developed countries shows that industrialization leads to changes in production and lifestyle, urbanization brings changes in emotions and thinking patterns, and democratization stimulates rights and powers. Style changes, modernization promotes management and the renewal of behavioral patterns. At the same time, commercialization has promoted the migration of sports performance value, industrialization has brought about the expansion of sports fitness value, professionalization has promoted the appreciation of sports appreciation value, and marketization has promoted the sharing of sports entertainment value. The analysis of relevant industry data in some major countries in Europe and America also shows that the contribution of sports to economic growth, employment, consumption, and social progress has gradually increased. The entertainment, cultural and sports services sector is the largest industry category for several major European powers and economic powers. For the Chinese sports industry, to achieve prosperity and development, it is also necessary to strengthen policy implementation, stimulate institutional vitality, and encourage enterprise innovation. The company can achieve the basic elements of the development of the sports industry, such as scale growth, increased contribution, corporate profitability, professional attractiveness, and professional hotspots.
[中图分类号]
[基金项目]
国家社科基金项目:二战以来美国职业体育演变及启示研究(项目编号:18BTY120)