区块链技术思路与实施手段为新技术革新和产业变革提供了创新动能，其在体育领域的应用场 域、实施路径正逐渐明晰，在此基础上，“区块链+体育”的运营策略将成为业界聚焦的关键节点。运用文献 资料法、专家访谈法和综合分析法，简要回顾了区块链技术在体育领域应用的重要意义和基本方向，明晰了 “区块链+体育”的应用场域及目标，在此基础上，进一步阐释了体育领域应用区块链技术的运营手段与保障 策略，为体育产业高质量发展并最终成长为国民经济支柱性产业提供新动能、奠定新基础。

Blockchain technology ideas and implementation means provide innovation momentum for new technology innovation and industrial transformation.Its application field and implementation path in the field of sports are gradually clear.On this basis， the operation strategy of“blockchain + sports”will become the key node of the industry focus.By using the methods of literature， expert interview and comprehensive analysis，this paper briefly reviews the significance and basic direction of the application of blockchain technology in the field of sports，and clarifies the application field and goal of“blockchain + sports”.On this basis，it further explains the operation means and support strategies of the application of blockchain technology in the field of sports，so as to achieve high-quality development of sports industry to provide new impetus and lay a new foundation for the pillar industries of the national economy.

G80－05

国家社会科学基金项目：我国职业网球管理体制机制创新研究（14BTY009）