采用文献资料等方法，对体育产业区块链技术应用的逻辑、应用场景和风险规避策略进行分析。 研究结果表明：技术逻辑、制度逻辑和市场逻辑三大力量将推动我国区块链技术与体育产业融合发展。信 任机制构建、数据价值转化和版权保护等问题既是我国体育产业的痛点，也是区块链技术的落地点。技术 不成熟和监管不到位是产生风险的主要原因。加强核心技术攻关、完善顶层设计、革新监管技术等是风险 规避的重要举措。研究建议：坚持技术工具价值、技术经济价值和生态价值的统一，既要发挥区块链技术潜 力，也要强化对其监管，才能借助区块链技术促进我国体育产业高质量发展。

By means of literature reviews and other research methods，this paper analyzes the logic，application scenarios and risk avoidance strategies of the application of blockchain technology in the field of sports industry. The results show that the technological logic，institutional logic and market logic will promote the integrated development of blockchain technology and sports industry. Meanwhile the construction of trust mechanism，data value transformation and copyright protection are not only the weakpoints of sports industry，but also the key points blockchain technology should lay emphasis on. And the immature technology and inadequate supervision are the main causes of risks.Strengthening core technology research，improving top-level design and innovating supervision technology are important measures to avoid risks. So it is suggesled that：In order to promote the high-quality development of sports industry with the help of blockchain technology，we should adhere to the unity of technical tool value，technical economic value and ecological value，give full play to the potential of blockchain technology and strengthen its supervision.

G80-05

国家社会科学基金项目：我国“互联网+”体育产业升级研究（16BTY042）。