在消费不断升级的背景下，探析消费升级下的体育服务业发展具有深刻的现实意义。本研究紧密结合体育服务业供需矛盾的现实困境，围绕“消费升级背景下如何推进体育服务业发展”问题展开，以促进体育服务业发展为核心目标，通过对动力机制进行剖析，在有效梳理运行机制的基础上深挖路径机制，以探究体育服务业发展的行动方案。本研究认为，推进我国体育服务业发展要根植于体育消费政策制定与落实、体育消费市场开拓与创新、体育消费需求转变与升级关键动力因素；体育服务业与相关产业的互动、融合及其发展的创新是体育服务业发展的有效运行机制；政策引导下整合体育服务业资源、技术支撑下完善体育服务业体系、需求刺激下优化体育服务业内容是体育服务业发展的具体路径，以期通过关键动力机制有效执行运行机制，并在路径机制实施下不断形成体育服务业发展的新形态。

Under the context of escalating consumption, it is of profound practical significance to analyze the development of sports service industry under the upgrading of consumption demand.This study closely with the realistic dilemma of the contradiction between the supply and demand of sports service industry,around"Under the context of consumption upgrading how to promote the development of sports services" issue, to promote the development of sports services as the core goal,by analyzing the dynamic mechanism,on the basis of effectively combing the operating mechanism, the deep excavation of the path mechanism,to explore the sports service industry development action plan.According to this study，the development of sports service industry should be rooted in the key driving factors of sports policy making and implementation, sports consumption market development and innovation, and sports consumption demand transformation and upgrading.The interaction, integration and development innovation between sports service industry and related industries are the effective operation mechanism of sports service industry development.The integration of sports service resources under the guidance of policies, improve the system of sports service industry under the support of technology, and optimize the content of sports service industry under the stimulation of demand,is the concrete path for the development of sports service industry.In order to effectively implement the operating mechanism through the key dynamic mechanism,under the implementation of the path mechanism, a new form of sports service industry is formed.

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