在新科技革命和产业变革引领下,探究数字经济与体育产业融合具有现实意义。以经济学理论为基础,采用文献分析与案例分析相结合的方法,在分析数字经济与体育产业发展态势的基础上,探寻数字经济与体育产业融合的动力、机制与模式。研究表明:产业政策的驱动力、市场需求的拉动力、企业竞争的推动力,以及数字技术降低体育产业运行成本、深化体育产业分工与生产协同、助力体育产业高效发展等,为数字经济与体育产业融合提供强劲动力。数字经济与体育产业较好的融合条件,催生出体育产业数字化新业态,体育产业通过要素数字化、过程数字化、产品数字化3种形式,发挥出规模经济、范围经济以及长尾效应,形成数字经济与体育产业融合的内在机制。在此基础上,构建数字经济与体育竞赛表演业、体育健身休闲业、体育用品制造业、体育用品销售业、体育场馆服务业、体育教育培训业渗透融合等6种新模式。

It’s significant to explore the integration of digital economy and sports industry with the guidance of new technologicalrevolution and industrial transformation. Based on the theory of economics,this paper adopts the method of combining literatureanalysis and case study to analyze the development trend of digital economy and sports industry,so as to explore the drivingforce,mechanism and mode of the integration of digital economy and sports industry. The results show that:the driving force ofindustrial policy,market demand and enterprise competition,and the function of digital technology to reduce the operating cost,deepen the division of labor and production coordination,and to boost the efficient development of sports industry,etc.,canprovide a strong impetus for the integration of digital economy and sports industry. The favorable conditions of integration givebirth to a new form of digitalization of sports industry. Through the forms of factor digitalization,process digitalization andproduct digitalization,the sports industry exerts scale economy,scope economy and long tail effect,forming the internalmechanism of the integration of digital economy and sports industry. On this basis,six penetrated and integrated new modes ofdigital economy and sports competition and performance industry, sports fitness and leisure industry, sports goodsmanufacturing industry,sports goods sales industry,sports venue service industry as well as sports education and trainingindustry are constructed.

G80-05;F49

国家社科基金项目:中国体育产业高质量发展助力体育强国建设的机制与路径研究(20CTY007)。