运用文献资料法、案例分析法等研究方法，以扬州鉴真马拉松为例，从经济增长和文化基因两个方面出发，分析城市马拉松现实追求的经济影响和文化传承，并研究扬州马拉松赛事的发展背景、组织模式及运作机制阐述其价值特征。各地举办马拉松赛事现实追求过程中的局限性表现在政府组织投入有限产生“多米诺骨牌”效应、马拉松赛事的市场化程度不足、赛事缺乏有效的扩展与创新等方面。提出要协调政府机构，实行集中办公制度、推行市场运作、完善马拉松赛事体系、强化赛事拓展和赛事创新等策略。通过促进城市马拉松的文化底蕴、城市特色和政企协作发展，来推动马拉松赛事高质量发展。

Using the literature method, case analysis method and other research methods, taking the Yangzhou Jianzhen Marathon as an example, starting from two aspects of economic growth and cultural genes, analyzing the economic impact and cultural inheritance of the urban marathon’s realistic pursuit, and studying the development of the Yangzhou Marathon The background, organizational model and operating mechanism explain its value characteristics. The limitations of the realistic pursuit of marathon events held in various places are manifested in the limited investment of government organizations to produce a "domino" effect, the lack of marketization of marathon events, and the lack of effective expansion and innovation of events. It is proposed to coordinate government agencies, implement a centralized office system, promote market operations, improve the marathon event system, strengthen event development and event innovation and other strategies. Promote the high-quality development of marathon events by promoting the cultural heritage, urban characteristics, and government-enterprise collaborative development of the urban marathon.

2019年国家社科基金项目：大运河流域体育文化产业创新发展研究（19BTY051）