在消费升级背景下探寻推进我国体育服务业发展的思路，对体育事业持续健康发展具有深刻的现实意义。紧密结合体育服务业供需矛盾的现实困境，围绕“消费升级背景下如何推进体育服务业发展”这一问题，通过对体育消费政策制定与落实、体育消费市场开拓与创新、体育消费需求转变与升级等动力机制进行剖析，在有效梳理体育服务业与相关产业的互动、融合、创新等运行机制的基础上深挖路径机制，在政策引导下整合体育服务业资源、在技术支撑下完善体育服务业体系、在需求刺激下优化体育服务业内容，探究体育服务业发展的行动方案。以期通过关键动力机制有效执行运行机制，并在路径机制下不断形成体育服务业发展的新形态。

Under the background of consumption upgrading，it is of profound practical significance for the sustainable and healthy development of sports industry to explore a way to promote the development of China’s sports service industry. Closely combining with the reality of the contradiction between the supply and demand of the sports service industry，focusing on the issue of how to promote the development of it in the context of consumption upgrading，this paper analyzes the dynamic mechanisms of the formulation and implementation of sports consumption policies，the development and innovation of sports consumption markets， and the transformation and upgrading of sports consumption demand. Then，it studies the path mechanism on the basis of effectively sorting out the interaction，integration，innovation and other operational mechanisms between the sports service industry and the related industries. It also integrates the resources of the sports service industry under the guidance of policies， improves the system under technical support，optimizes the contents of the services under demand stimulation，and explores the action plan for the development of the sports service industry. It aims to effectively implement the operating mechanism through the key dynamic mechanism，and gradually form a new form of the development of sports service industry under the path mechanism.

G80-05

国家社会科学基金重点项目：消费升级背景下我国冰雪体育产业供给转型研究（17ATY005）。