聚焦于具有丰富参赛经验和重要社群影响力的资深跑者群体，通过运动依恋、地方依恋、赛事质量感知和社群依恋等多个潜变量构建了城市马拉松赛事重复参赛意愿的影响路径分析模型。模型丰富和拓展了赛事与跑者心理依恋的研究维度和内容体系，研究结果为提升城市马拉松持续吸引力和竞争力提供了新的洞见：①运动依恋、赛事服务质量感知和赛事依恋是重复参赛意愿的直接驱动因素；②城市地方依恋对赛事依恋有着较强的正向影响，并以赛事依恋为间接路径影响重复参赛意愿，形成了部分中介效应；③资深跑者的社群依恋对跑者的重复参赛意愿具有完全中介效应。最后，从赛事供给、社群建设、特色展示和情感连接等方面为提升跑者重复参赛意愿提出策略和建议。

This study focused on senior runners of urban Marathon with rich experience in participating in the games and important community influence，and constructed an impact path model to analyze their repeated participation willingness by using multiple latent variables such as sports attachment，place attachment，match quality perception，community attachment and so on. It enriches and expands the research scope of psychological attachment between the race and the runners. It also provides new ideas for improving the continuous attractiveness and competitiveness of urban marathons. The research shows that: First，sports attachment，match quality perception and match attachment are the direct driving factors of repeated participation willingness. Second，the place attachment has a strong positive influence on the match attachment，and takes the match attachment as an indirect path to influence repeated participation willingness，forming partial mediating effect. Third，the community attachment of senior runners has a completely mediating effect on their rematch intention. At last，suggestions are put forward to improve runners' willingness to participate in Marathon repeatedly from the aspects of match supply，communities building，the display of urban characteristics and emotional connections.

G80-05

国家社会科学基金项目：我国竞技体育核心竞争力形成机制与发展路径研究（16BTY087）；广东省教育科学规划项目：信息素养和媒 介 素 养 能 力 在 高 层 次 旅 游 人 才 培 养 中 的 融 合 创 新 研 究（2018GXJK155）；深圳市教育科学规划 2017 年度课题：高校应用型专业研讨式教学实践探索与有效性评价研究（ybfz17019）。