运用文献资料、案例分析等研究方法，以扬州鉴真马拉松为例，从经济增长和文化基因两方面出发，分析城市马拉松的现实追求、经济影响和文化传承，研究扬州鉴真马拉松赛事的发展背景、组织模式及运作机制，并阐述其价值特征。各地举办马拉松赛事时在现实追求过程中的局限性表现在政府组织投入有限产生的“多米诺骨牌”效应、马拉松赛事的市场化程度不足、赛事缺乏有效的扩展与创新等方面。因此，要协调政府机构，实行集中办公制度、推行市场运作、完善马拉松赛事体系、强化赛事拓展和赛事创新等策略。 通过促进城市马拉松的文化底蕴、城市特色和政企协作发展，推动马拉松赛事高质量发展。

Using literature method，case analysis method and other research methods，taking Yangzhou Jianzhen Marathon as an example，from the aspects of economic growth and cultural genes，this paper analyzes the realistic pursuit，the economic impact and the cultural inheritance of urban marathon，and studies the development background，organization mode and operation mechanism of the Yangzhou Marathon to explain its value characteristics. The limitations of the realistic pursuit of marathon events held in various places are manifested in the“domino”effect caused by the limited investment of government organizations，the insufficient marketization of marathon events，and the lack of effective expansion and innovation of the events. It is proposed to coordinate government agencies，implement a centralized office system，promote market operations， improve the marathon event system，strengthen event development and event innovation and other strategies，so as to promote the high -quality development of marathon events by promoting the cultural heritage，urban characteristics，and governmententerprise collaborative development of the urban marathon.

G822.8

2019年国家社科基金项目：大运河流域体育文化产业创新发展研究（19BTY051）。