[关键词]
[摘要]
本文应用文献资料法、数据分析法,以欧洲足球五大联赛2017/18赛季经营状况为载体,从职业足球俱乐部内部经营和市场环境两方面讨论和研究治理做法和经验,从而指出五大联赛市场平稳有序和职业足球俱乐部可持续发展的经验。从我国足球国情出发,结合五大联赛市场治理经验,探索中超联赛市场治理创新,研究认为:创新治理主体结构,形成“三位一体”的治理格局,明确中超治理主体责任;创新职业足球市场治理体制,提高中超市场自治能力和水平;创新职业俱乐部内部治理体系,创造职业足球俱乐部健康可持续发展生态;创新治理价值体系,打造足球产业经营全产业链,创造中超市场盈利模式。
[Key word]
[Abstract]
By using the methods of literature review and data analysis, this paper discusses and studies the governance practices and experiences from two aspects of the internal operation and market environment of professional football clubs, based on the big five European football leagues in 2017/18. Then, it points out the experience of stable and orderly market as well as sustainable development of professional football clubs.Starting from China's football national conditions and combining the market governance experience of the big five European football leagues to explore the market governance innovation of Chinese Football Association Super League. The research believes that: innovating the main structure of governance, forming the “Trinity” Governance Pattern, and clarifying the responsibility of the governance body of CSL; Innovating the management system of professional football market to improve the self-government ability and the level of market autonomy of CSL; Innovating internal governance system to create healthy and sustainable development ecology of professional football clubs; Innovating the governance value system so as to build the whole industry chain of football industry and create the profit model of China super market.
[中图分类号]
[基金项目]
《全民健身视野下我国民间体育赛事综合治理研究》《从利益博弈到制度创新研究:中国足球改革历史回顾与反思》