[关键词]
[摘要]
体育赛事是释放居民体育消费潜力的重要引擎。通过界定体育赛事消费的概念,厘清体育赛 事消费主体、消费客体、消费环境三者之间的内在逻辑关系,结合现有体育赛事消费数据,将其作为实践 经验证据,总结探讨体育赛事消费的核心要素,找寻体育赛事消费的制约瓶颈。围绕体育赛事产品与服 务供需不适配、核心消费扩大受阻、体育赛事资源整合度不高、相关消费联动发展受限等问题,提出体育 赛事消费的推进策略。研究认为:要进一步优化体育赛事产品与服务供给数量、结构与质量,促进体育 赛事核心消费规模扩大;有效整合赛事举办地的硬条件与软资源,带动体育赛事相关消费;建立健全体 育赛事体系,更好发挥体育赛事对消费的引领带动作用。力图明确体育赛事消费发展的重要抓手,为更 好促进体育赛事消费持续增长提供理论支撑与实践依据。
[Key word]
[Abstract]
Sports events serve as a crucial engine for unlocking the potential of residents’ sports consumption. By defining the concept of sports event consumption, this study elucidates the internal logical relationships among the stakeholders, objects, and environments involved in such consumption. Utilizing existing data on sports event consumption as empirical evidence, this paper distills the core elements influencing sports event consumption and identifies its bottlenecks. Addressing issues such as mismatches between supply and demand for sports event products and services, barriers to expanding core consumption, low integration levels of sports event resources, and limited development of related consumer linkages, we propose strategies to enhance sports event consumption. It is essential to optimize not only the quantity but also the structure and quality of products and services associated with sports events while promoting an expansion in core consumption scales. Furthermore, it is proposed to effectively integrate both tangible conditions and intangible resources at venues ao as to stimulate related sporting expenditures; and establish a sound system for organizing sports events and better leverage their role in leading and driving overall consumer engagement. This work aims to clarify pivotal starting points for developing sports event consumption while providing theoretical support and practical foundations for fostering sustainable growth in this sector.
[中图分类号]
G808.2
[基金项目]
国家社会科学基金重大项目(19ZDA355)