数据要素是驱动体育用品制造业服务型制造，加快实现高质量发展的重要引擎。研究采用文 献资料调研、逻辑分析等方法，基于数据驱动体育用品服务型制造的学理阐释，系统揭示数据驱动体育 用品服务型制造的应用场景以及主体互动、资源整合、能力协同、价值共创的作用机理，审视数据驱动体 育用品服务型制造中的制度性、市场性以及保障性制约因素。研究据此提出发展方略：推进数据确权以 及政策适配，优化体育用品服务型制造的制度生态；释放数据要素资产价值潜能，加快推进体育用品数 据要素市场建设；健全数据安全监管保障体系；培育高素质体育用品服务型制造人才。

As a critical engine for promoting high-quality development， data factors are playing an increasingly vital role in driving the service-oriented manufacturing in sports goods industry. Using research methods such as literature review and logical analysis， this study provides a theoretical interpretation of data-driven service-oriented manufacturing in the sports goods sector，systematically revealing the application scenarios and the underlying mechanisms of action，including stakeholder interaction， resource integration， capability coordination， and value co-creation. It further examines the institutional， market， and security constraints in service-oriented manufacturing of sports goods. Based on these findings， the study proposes development strategies： promote data rights confirmation and policy adaptation to optimize the institutional ecology； unleash the potential value of data element assets to accelerate the construction of the sports goods data market； improve the data security regulatory guarantee system； and cultivate high-quality talent pool for service-oriented manufacturing of sports goods.

G812

江苏省社科基金项目（23TYB005）