数据要素市场培育是释放体育数据要素价值最大化的重要途径。体育数据要素市场的构建 应以统一开放为基础、以竞争有序为原则、以制度完善为保障、以治理完善为目标。然而，当前体育数据 要素市场面临权属尚不明确、估值定价困难、安全隐私短板以及技术支撑不足等制约因素。为破解体育 数据要素市场化困境，应基于“制度—体系—监管—技术”四位一体的推进策略。① 完善数据要素市 场制度，破除数据交易供给障碍；② 打造场内外协同交易生态，完善多层次市场体系；③ 健全数据要素 市场监管机制，推动科学规范管理；④ 推动数字技术研发创新，加速数据要素市场流通。以保障和支撑 体育数据要素市场的交易及运行，为数字中国建设赋能。

Cultivating the data factor market is an important way to release the maximum value of sports data factors. The construction of a sports data factor market should be based on unified openness， guided by orderly competition， supported by sound institutions， and aimed at refined governance. However， the current sports data factor market faces constraints such as unclear ownership， valuation and pricing difficulties， security and privacy shortcomings， and insufficient technical support. To address these challenges and promote the marketization of sports data factors， a four-pronged promotion strategy based on ‘institution-system-regulation-technology’ should be adopted. First of all，improve institutional frameworks to remove supplyside barriers in data transaction； secondly， build a coordinated on-and off-market trading ecosystem to enhance a multi-level market system； once again， strengthen regulatory mechanisms to ensure scientific and standardized management； and lastly， promote innovation in digital technologies to accelerate the circulation of data factors to accelerate the circulation of the data elements market. These strategies aim to support the transaction and operation of the sports data elements market， and to empower the initiative of building a digital China.

G812

国家社会科学基金重大项目（19ZDA350）