新时代中国社会主要矛盾转化对体育产业供给侧改革提出了新要求，推进体育产业供给侧改革是新时代背景下落实党中央总体战略部署的具体举措，是促进体育产业健康快速发展的必由之路。基于中国社会主要矛盾转化的视角，阐述新时代中国社会主要矛盾的转化历程与判断依据，检视推进体育产业供给侧改革的理论逻辑，提出推进体育产业供给侧改革和破解新矛盾的方略举措。推进体育产业供给侧改革，需要坚持“以人民为中心”发展思想，以“创新、协调、绿色、开放、共享”发展新理念为引领，贯彻落实“巩固、增强、提升、畅通”八字方针，优化体育产业结构，提高人力、土地、资本、制度、创新等要素的生产效率，探索“体育+”发展模式与促进体育产业跨界融合，破解新时代人民群众对多元化体育需求与不平衡不充分体育供给之间的矛盾。

The transformation of principal contradiction of Chinese society has put forward new requirements for the supply-side reform of sports industry in the new era，promoting the supply-side reform of sports industry is a specific measure to implement the overall strategic deployment of the CPC central committee，and a necessary way to promote the healthy and rapid development of the sports industry. Based on the perspective of transformation of the social principal contradiction， talk about the process and judgment of principal contradiction of Chinese society， examine the theoretical logic of the sports industry supply-side structural reforms， and put forward some concrete solutions. Promoting the reform of the sports industry supply side reform，it is necessary to adhere to the‘people centered’ development ideas， take the development of new ideas ‘innovation，coordination，green，open，sharing’ as the lead，to carry out the eight-character policy of‘consolidation，enhancement，promotion and smooth flow’，optimize the structure of sports industry，to improve the efficiency of manpower，land，capital，system and innovation elements，to explore ‘sport +’sports industry development pattern and promote cross-border integration， to break the contradiction between people’s demands for diversified sports and the inadequate unbalanced supply of sports in the new age.

国家社会科学基金青年项目：中国政府购买体育公共服务的制度保障机制研究（项目编号：14CTY010）。